Roger Seip wants farmers to take an active role in establishing their mindset.

Seip, co-founder of Freedom Personal Development and author of the book Train Your Brain for Success, kicked off the recent Real Life Farm Summit with an interactive keynote presentation focused on how the mind works. 

“You can literally train your brain to be more successful in your business and in your life … to have greater energy, less stress and to make your business more financially successful,” Seip told attendees of the Landmark Services Cooperative-sponsored event, which was held in Beaver Dam and Janesville, Wis.

Seip explained that each person’s mind creates their life, with their focus determining their reality. 

“You see what you look for,” he said, explaining that when producers look for ‘positivity’, they are more likely to notice it and have positive attitudes. “Watching for and acknowledging success is especially important in business because our brains tend to naturally over-emphasize the negative and under-emphasize the positive.” 

To train your brain for success, Seip encouraged producers to take the following steps: 

1. Heighten your awareness of what’s most important to you.

2. Create goals that give you energy.

3. Design a schedule that gives you space; build space in the schedule to recharge your batteries.

4. Develop an ongoing system for feeding your mind.

“Set consistent and timely building blocks to keep your mind on track each week,” Seip said. “Focus on the positives and you’ll remain focused on the things that work for you.”

Seip suggests starting with the following building blocks:


• Practice gratitude: List things you are grateful for at the start and end of each day. Start the day with: “This is going to be a great day; let’s think about why.”

• Spend time reading and listening to something positive. 


• Spend time with positive, like-minded people; you become like the people you are around.

• Set aside 1-2 hours at the beginning of each week to plan priorities for the week. Review the successes and challenges of the most recent week and your big picture goals. Then, think through the priorities of your upcoming week and schedule priority tasks, making sure to focus on these tasks during the week.