Mr. Miller stated that, “no one has a right to know where their food comes from.” He immediately stated, for clarification purposes, that he was discussing property rights, in legal terms, but his quote was instantly taken out of context and misrepresented far and wide.
I often struggle with helping industry members understand that the media, and in particular, social media, are not the enemy. This struggle is exponentially increased, however, when quotes are taken out of context and blasted around social media.
People feel criticized and attacked, and naturally, that puts them on alert. However, this mentality is a dangerous one for the industry to continue to adopt. Nearly everyone in the ag industry recognizes that consumers want to know where their food is coming from, and often, the best forums for reaching a large number of consumers and answering their questions are newspapers, radio, or television.
Collectively, as an industry, we have to be willing to seize opportunities to comment on stories and correct misinformation, if they are offered. Just because we might be asked the “hard” questions doesn’t mean that those questions are wrong. More crucially, it doesn’t mean the media is against us.
I sincerely hope our Summit didn’t force Mr. Miller to take the Alliance off the Christmas card list, because his points were well reasoned, intelligent and deliberate. Moreover, the topic he discussed is crucially important.
One last thought: sometimes the beauty of social media is that it moves so fast that thirty minutes later, the gang is latched onto another topic.
View All Blogs »