Last night, at around 10:30 p.m. I wrote up a piece about The Original Muck Boot Company and its supposed donation to HSUS, a known animal rights organization, in “Muck Boot company wading with HSUS?” Please note the word “supposed,” and the question mark at the end of the title.
I had seen the post earlier in the day, and then saw a few more posts at 9:30 p.m. and wrote the article. At about noon, the company responded with an apology on Facebook. Here’s an excerpt:
“We would like to respond to our loyal customers…”
“…Family members of an employee who recently passed away requested that, in lieu of flowers, co-workers donate funds to the Humane Association of Northwestern Rhode Island…”
“…The money is not a corporate donation, but a collection of personal contributions from employees with the intent of remembering a beloved co-worker. While our intentions were good, the use of corporate social channels under these circumstances was inappropriate...”
I was wrong, and for my speculation I apologize. I hope anyone else who wrote a blog or article does the same. I might order new Muck Boots soon. I might not. I especially apologize that this was a human loss while I guessed it was a pet loss.
My modus operandi
Seeing no press information on the website, and that I had missed their customer service hours, I ran the commentary last night. Despite me targeting the company’s pages on both Facebook and Twitter, I’ve still heard nothing. I called customer service tonight (phone lines and internet signals were jammed at an event I attended all day today) around 7 p.m. I suggested to the kind woman on the phone that she had probably had a few calls about HSUS today, and told her that I was a reporter. She affirmed this, but said they were given no number for press or anyone else today. A release to squash all the rumors (my words, not hers) will be released tomorrow morning, she explained. I thanked her.
But, opening my internet browser tonight, I saw that people were rude and unkind to the Muck social media accounts. If I were Muck I would not want to interact with a bunch of jerks either.
Getting home, I assumed I would have something in one of my inboxes or voicemail when the internet caught up with me. Nothing. When I spoke poorly of Chobani marketing they emailed me information on how to get a free cup of yogurt. Bribery? Maybe (not really – the offer wasn’t just for press), but at least they tried.
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