Professors and potential professors are judged on publications. Popular press isn’t rated as highly as peer-reviewed research journals (like the Journal of Dairy Science), but popular press can help the reputation and turn a study into a career. Therefore, we’ve probably found dozens of things through science – like a higher-fat diet – to be beneficial. But depending on the presentation and public relations done by the researcher, even great science could generate no press. However, company-sponsored research is often spread quickly and loudly using the marketing and sales arms of the assistant organization.
That’s the system, today. There isn’t an easy answer to make science better and less biased. There isn’t a way to economically ensure we’re getting it right every single time, and we’re not missing out on answers that already exist. But we can keep improving.
More research coming from bodies like USDA and NIH could help this, but they have their own problems. University funding continues to unravel, so unless we, as taxpayers and private funders, step to the plate and put our money in what we want to support, the system will stay the same. Should the revelations in Teicholz’ book ring true, we’ve been sitting on lies supported by a non-profit but funded by a corporate marketing behemoth for 60 years. What else are we missing, and how do we cut that type of fat?
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