PETA even went so far as to call Finnerty their “youngest pinup” in press releases and interviews about the campaign.
Their controversial advertisements tread a dangerous line between tongue-in-cheek and legitimately inappropriate —oftentimes the latter. This advertisement is particularly harmful because it plays on the sexualization of young women in order to garner appeal for the vegan lifestyle. What message is this sending to youth?
Sending the implied message that vegan girls are “sexier” or somehow sexually promiscuous sends the completely wrong message. It's not even about alleged health benefits or consumer choice any longer; instead, advertisements like this suggest that living a vegan life makes young females more attractive to males. Sexist much?
I find it astoundingly hypocritical that an organization claiming to care about animal welfare and the non-exploitation of animals chooses to routinely exploit women’s (and now girls’) sexuality in order to produce inflammatory and outrageous material, and then bask in the press and attention. I also find it ironic that the members of PETA, particularly female members, stand for this blatant hypocrisy day in and day out, one advertisement after another.
I can’t help thinking of my cousin when I see an advertisement like this and worry that she’s become caught up in the sensationalized version of the “truths” that PETA and other animal rights organizations tell about the animal agriculture industry.
I think the real reason I’m most upset is because smart, beautiful, confident young women like my cousin will unfortunately be lumped into a movement that routinely exploits one group of beings to elevate the status of another.
You can bet your bottom dollar that when Thanksgiving rolls around she’ll go toe to toe with me in a debate about animal welfare, health and the merits of the animal rights movement. While I don’t agree with her decision, I am proud that she’s not making it to garner male attention and appear more attractive to them.
The only real attention whore here is PETA, and I for one think they should “stop going all the way.”
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