Help consumers understand animal care

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At the recent 2011 NMC meeting in Arlington, Va., Mike Lormore, DVM, MS, MBA, Pfizer Animal Health, discussed some messages that dairy veterinarians and their producers can use to help consumers understand animal health and veterinary practices.

Research conducted on consumers showed that these core messages will help:

– Animals are under the care of licensed veterinarians.

– Sick animals should be treated with medicines, such as antibiotics, to restore their health as long as protections are in place to ensure that their meat or milk is safe for people.

– If medicine, such as an antibiotic, is administered to help sick animals, then their meat or dairy products are not allowed to enter the food supply until the medicine has sufficiently cleared the animal’s system.

– Milk is tested and withdrawn from the human food supply if tests are positive for antibiotic residues.

– Vaccines are used to protect animals from various illnesses. 

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