New video tells dairy’s story

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A new video, “U.S. Dairy Farmers Care,” tells the story of dairy farmers and their commitment to their animals, the environment, local communities and consumers. Merck Animal Health, a company committed to the success of dairy farmers, created the three-minute, animated video to help dairy farmers share their positive stories with non-agricultural audiences.

“This video pays tribute to the more than 55,000 dairy farm families dedicated to providing our country and the world with high-quality, nutritious milk and dairy foods,” said Rick Cozzitorto, dairy marketing manager for Merck Animal Health. “And, they do so while caring for their animals, reducing the environmental footprint of dairy production and contributing to our local economies.”          

The U.S. Dairy Farmers Care video includes more than 20 facts about the dairy industry, including information about animal care, the carbon footprint of dairying, the financial impact of dairies on their local economies and the industry’s role in feeding the world. The video also serves as a library of facts that dairy farmers can reference in talking to consumers about the dairy industry.

“In a world where people want to connect with local farmers, we believe this video can help bridge the gap with consumers who want to know how their food is produced,” Cozzitorto said. “We encourage dairy farmers and fellow dairy-industry supporters to share this video with their friends, family members, neighbors, social networks, business contacts and others.”

U.S. Dairy Farmers Care Facts
Watch the video to learn about:

  • Family farms: The percentage of U.S. dairy farms that are family owned
  • Animal care: How dairy farmers care for their animals
  • Economic value: The financial impact dairy cows and dairy farmers have on local communities
  • Carbon footprint: How the dairy industry’s carbon footprint has changed over time
  • Dairy consumption: How much milk and dairy foods Americans consume each year
  • Feeding the world: With a growing world population, how much more milk will be needed in the future

The U.S. Dairy Farmers Care video is posted on YouTube at

To request a DVD, contact a Merck Animal Health representative or e-mail

Comments (3) Leave a comment 

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Bill England    
PA  |  November, 25, 2011 at 11:08 AM

Great. Good info incorporated in a great presentation.

Joe Itle    
Martinsburg, Pa.  |  November, 26, 2011 at 06:46 AM

Finally have produced simple, pleasing presentation with valid facts that counteract many of the misinformed groups in our society.

Sue Wedam    
Yakima WA  |  December, 02, 2011 at 03:52 PM

Great information and well presented. It might have greater impact and believability if there were actual video or images rather than cartoons.

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