It is important for beef producers to understand today’s consumer as they prepare to talk to them and answer their questions about modern beef production, Williams said. “It is critically important that we don’t fall into the trap of marketing one production method over another because that sends a mixed signal to consumers. If we send the signal that one type of beef is safer or more nutritious than the other we risk confusing consumers and driving them to choose another protein altogether. All beef meets the same safety standards and is a good or excellent source of the same 10 essential nutrients and vitamins regardless of whether is it grass-fed, grain-finished, natural or organic.”
Just after Course One I feel a little better equipped to address someone’s questions in a more concise and “user-friendly” manner than I would have before. So stay tuned for my next installment which will be about my experience with Course Two, Animal Care, and my continuing journey in the Masters of Beef Advocacy program.