NCBA offers the Masters of Beef Advocacy program to the beef industry. It is a self-directed, online educational program that teaches consumer messages on modern beef production. The program equips beef advocates with speeches to local civic and consumer groups, media interviews, and is hosted in an online environment.
NCBA’s Darren Williams says there are about 700 graduates today who are active in the global online community, including chefs, producers, veterinarians, food companies and more. Currently there are about 1,700 current students enrolled in the program.
“If 40 students took 10 minutes a day to be an advocate online or wherever, that is the equivalent of a full time staff person being an advocate for the beef industry,” Williams says. “If you had 400, that would be the equivalent of 10 fulltime staff people.”
Graduates can participate in a hands-on training program, and alumni association and Action Alerts from the NCBA Issues and Communications Team. MBA graduates have mobilized with letters to the editor and online blogs when inaccurate information has been printed or aired.
Email firstname.lastname@example.org to request an application.