Or how about the whole “pink slime” debacle (pretty sure all of the former workers at Beef Products Inc. plants wish that that phrase was never uttered).
Just looking at those two examples, it would seem the industry has, more often than not, under-reacted when issues arise.
Your business and your brand are only as strong as your weakest link. Keeping that in mind, the animal agriculture industry as a whole is only as strong as our weakest farmer, rancher or producer.
If you think scandals that affect one operation don’t impact the perception of the industry as a whole, you’re kidding yourself. The reputations of every individual cog in the animal-ag wheel affect the reputations of us all.
Agriculture is its own worst enemy some days.
We can’t be proactive until we stop providing the media — and consumers — fodder to which they can react. And that’s just the hard truth, with no overreaction.
Emily Meredith is communications director for the Animal Agriculture Alliance.