Editorials

Lower SCC limit remains an elusive goal

For several years, NMC (formerly National Mastitis Council) has tried unsuccessfully to get the government to lower the national somatic cell count limit from 750,000 to 400,000 cells/ml. FULL STORY »

Where are you headed?

“It isn’t where you came from; it’s where you’re going that counts.” — Ella Fitzgerald, greatest female singer in jazz history FULL STORY »

Targeted marketing makes more sense

What a difference six months can make! In June, I shared with you the bad experience I had purchasing milk at a nearby McDonald’s restaurant. The milk — served in a cardboard carton — was frozen solid. FULL STORY »

Carry your own positive message to consumers

Every now and then, John Fiscalini has to rub shoulders with the haughty-taughty wine-and-cheese crowd at food shows. It’s a tough job, but someone has to do it. FULL STORY »

Note to politicians: Leave your Band-Aids at home

The presidential race isn’t over yet. So, it’s still possible the candidates will reprise a common refrain that is often heard in election years. FULL STORY »

New look of school milk

Last month, I mentioned some of the interesting letters-to-the-editor that I had received. FULL STORY »

We want to hear from you

It’s always a pleasure to receive a letter or an e-mail from a reader. Considering that letter-writing has become somewhat of a lost art, the very fact that someone would take the time to sit down and write a letter is gratifying. FULL STORY »

EPA should pay for its own research

At first glance, the “safe-harbor” provisions proposed by the U.S. Environmental Protection Agency make sense. But, the more you look at them, something seems to be amiss. FULL STORY »

We need the dairy checkoff more than ever

Recently, I went to a McDonald’s restaurant about a mile from my office and ordered milk to go with two hamburgers. Part of me was curious to see what the quality of milk served would be. Would it be sour, served warm or done exactly right? FULL STORY »

Keep the Canadian border closed for now

Many producers in california have to pay $2,300 for replacement heifers, compared to $1,200 to $1,300 a year ago. FULL STORY »

Take advantage of the good times — while they last

High milk prices will allow john bos Jr. To construct a new free-stall barn and complete the partial remodeling of another one. FULL STORY »

Prev 1 2 3 4 5 6 7 8 9 10 Next

Feedback Form
Leads to Insight