A business magazine or trade publication should help its readers see and anticipate trends.

“It has always been a goal of Dairy Herd Management to help our readers look down the road and see the changing set of circumstances that will affect their lives and businesses,” says Tom Quaife, editor of Dairy Herd Management.

It’s one thing to simply report on a new government regulation. But, in the case of worker safety, animal care or the environment, that regulation always has a larger context. When people see the big picture, they are better able to react to the new regulation and anticipate whether more regulations could be coming in the future.

Dairy Herd Management has gone out and found 10 individuals who have this “big-picture” approach. These people have agreed to serve on the Dairy Herd Management Editorial Advisory Board.

“Their input will be very valuable to us in helping our readers see the big-picture trends,” Quaife says.

They bring enthusiasm, a positive outlook, wealth of knowledge, and dedication to the dairy industry.

The Editorial Advisory Board members are:

Gary Sipiorski. He spent 17 years with Citizens State Bank of Loyal, in Loyal, Wis., as an agricultural loan officer and worked his way up to president and CEO. He now serves as dairy development director for the Vita Plus Corporation. He has held a number of leadership roles within the ag community. He chaired the Governor’s Task Force on Growing Agriculture in Wisconsin. In January 2008, he was asked to be on the advisory committee on Agriculture and Industry for the Federal Reserve Bank of Chicago.

Rod Hissong. He is co-owner of Mercer Vu Farms Inc. in Mercersburg, Pa. Mercer Vu Farms milks 1,725 cows, raises 1,550 replacement heifers, crops 1,800 acres and hauls more than 45 million pounds of milk annually. He served on the board of directors of the Professional Dairy Managers of Pennsylvania and is immediate past president of that organization.

Scott Brown. He is associate director of the Food and Agricultural Policy Research Institute (FAPRI) at the University of Missouri. FAPRI has provided the U.S. Congress with objective quantitative analysis of alternative agricultural policies. He is a faculty member of the Department of Agricultural Economics at the University of Missouri.

Amanda Arata. She grew up on a dairy in Bonanza Ore. She began her corporate career as a calf nutritionist for Cargill. She then served as national large herd account manager at Milk Products and calf specialist at APC. She is now chief operating officer at Rockview Dairies in southern Nevada, managing daily operations of the 10,000-cow dairy and 5,000-head calf ranch.

Wayne Weiland. He practiced veterinary medicine for 10 years at Grassland Veterinary Service in north-central Wisconsin. In 1993, he joined Monsanto Dairy Business and was instrumental in product education and the commercial launch of POSILAC bovine somatotropin. During his 14 years with Monsanto, he served as a technical service specialist and as the national tech service lead based out of St. Louis. He joined Standard Dairy Consultants in 2007 as Midwest regional manager.

Laura Daniels. She and her family own a dairy farm in Cobb, Wis. She serves as the manager of the day-to-day activities of the farm, where they have five full-time employees, 300 Jersey cows and operate 650 acres of crops and pasture land. Before buying the farm four years ago, she had a career in dairy cattle nutrition. She is active with many organizations, including the Dairy Business Association, Wisconsin Farm Bureau and American Farmers for the Advancement and Conservation of Technology.

Michael Marsh. He was a public accountant for a number of years, specializing in the areas of farm, ranch and estate taxation, litigation support and forensic accounting. He then became director of finance and administration for the Almond Board of California. In 1999, he was hired as chief executive officer of Western United Dairymen, a voluntary membership organization representing more than 60 percent of the milk produced in California.

David Pelzer. He is senior vice president of strategic communications at Dairy Management Inc., which manages the national dairy checkoff program. In that role, he oversees issues management, crisis preparedness, producer communications, dairy farmer image, and media relations. He directs consumer research and communications related to animal care, community relations, on-farm technology and environmental issues.

Phil Durst. He is a Michigan State University Extension Dairy Educator with an emphasis on cattle health. In addition to his work with producers on bovine TB and Johne’s disease, he works with two groups of young dairy producers known as Young, Savvy and into Dairy who meet monthly to discuss issues and challenges and work together to help each other succeed.

Mark Thomas. He is a partner in an upper New York State veterinary practice. The practice serves about 200 dairy clients. In addition to routine veterinary care, Dr. Thomas provides consulting services in the areas of nutrition, reproduction, milk quality, facility design and replacement rearing. He is also active in the Cornell Pro Dairy program and serves as a district director for the American Association of Bovine Practitioners.