Market Watch

This video makes you want to stand up

“Agriculturists – it’s time for use to stand up,” encourages Jasmine Dillon, a graduate student in animal breeding at Texas A&M University in a YouTube video. FULL STORY »

NBA star featured in milk campaign

Carmelo Anthony, forward for the New York Knicks is no stranger to working hard to prepare for winning the game. FULL STORY »

Why BSE went so much better than pink slime

When a new case of bovine spongiform encephalopathy (BSE) was reported by the media in late April, the headlines weren’t too bad. FULL STORY »

Milk provides alternative to sugary fruit drinks

Sugary fruit drinks may be presented as healthy for kids, but, according to the spokesperson for the Academy of Nutrition and Dietetics (AND), parents should instead turn to milk. FULL STORY »

A plug for dairy products on the Today Show

In April, the Today Show carried a couple of segments that encouraged the eating of cheese. FULL STORY »

Milk production up again in April

Milk production in the top 23 dairy states was up 3.3 percent in April compared to the same month a year earlier. Across the entire U.S., it was up 3.2 percent. FULL STORY »

March milk production up 4.2 percent

Milk production has definitely kicked into a higher gear. FULL STORY »

Agvocacy 2.0 encourages farmers to get techie

The Agvocacy 2.0 conference in August will provide farmers and ranchers with the opportunity to polish their social-media skills. FULL STORY »

Producers, processors recognized for sustainability

On March 7, in a special ceremony in Washington, D.C., four farms and two processors were recognized for sustainable dairy practices that deliver outstanding economic, environmental and/or social benefit. FULL STORY »

PETA’s lawsuit against Happy Cows campaign called ‘pointless’

“Haven’t we all got more important things to worry about?” FULL STORY »

Calif. dairy families award $1.4 million to schools

In late March, the California Milk Advisory Board (CMAB), representing California’s dairy families, announced the award of more than $1.4 million in cash, books and school supply prizes to elementary schools in Southern California as part of the Real Seal Appeal! sweepstakes drawing. FULL STORY »

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