Market Watch
Promote milk by the “occasion”
Taco Bell has commercials reminding people that it is "open, late" thus appealing to the occasional desire that people have for another meal between dinner and the time they go to bed. Godiva Chocolates are for special occasions. And Snickers candy bars are a way to satisfy hunger between meals.
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Online games help teach about agriculture
The American Farm Bureau Foundation for Agriculture has launched its new and enhanced version of “MyAmericanFarm. org,” a free online interactive gaming platform that focuses on third- through fifth-grade students.
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Myth-busting conversations with consumers
Exploring opportunities to connect with lactose-intolerant consumers prompted the producer-funded dairy checkoff to launch Moovision.com, a multichannel social media effort.
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New dietary guidelines
The new dietary guidelines released by the federal government in late January urge Americans to increase their consumption of low-fat and fat-free dairy foods.
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