Market Watch

Top dietary trends that could impact dairy

The Dairy Council of California has identified dietary and consumer trends that are likely to impact the dairy industry in the next one to three years. FULL STORY »

Dairy industry defends flavored milk

Chocolate milk is in the headlines again. After a number of schools banned flavored milk from school cafeterias in the past year, these dairy products are returning to some lunch trays, albeit with somewhat modified formulas. FULL STORY »

Milk production grows for 14th straight month

Milk production in the top 23 milk-producing states totaled 15.8 billion pounds in March, up 2.4 percent from the same month a year earlier. FULL STORY »

February milk production up 2.4 percent

Milk production in the top 23 milk-producing states totaled 14.0 billion pounds in February, up 2.4 percent from the same month a year earlier. January revised production at 15.2 billion pounds, was up 2.5 percent from January 2010. FULL STORY »

Dairy products help boost sales at Domino’s, McDonalds

A Domino’s Pizza executive says his company will not cut back on cheese, despite higher cheese prices. FULL STORY »

Another study establishes importance of vitamin D

Children who are deficient in vitamin D may be more susceptible to allergies. FULL STORY »

New dietary guidelines

The new dietary guidelines released by the federal government in late January urge Americans to increase their consumption of low-fat and fat-free dairy foods. FULL STORY »

Myth-busting conversations with consumers

Exploring opportunities to connect with lactose-intolerant consumers prompted the producer-funded dairy checkoff to launch Moovision.com, a multichannel social media effort. FULL STORY »

Online games help teach about agriculture

The American Farm Bureau Foundation for Agriculture has launched its new and enhanced version of “MyAmericanFarm. org,” a free online interactive gaming platform that focuses on third- through fifth-grade students. FULL STORY »

Promote milk by the “occasion”

Taco Bell has commercials reminding people that it is "open, late" thus appealing to the occasional desire that people have for another meal between dinner and the time they go to bed. Godiva Chocolates are for special occasions. And Snickers candy bars are a way to satisfy hunger between meals. FULL STORY »

Dairy featured ahead of Super Bowl

A Wisconsin dairy was featured in a television segment prior to the Super Bowl on Feb. 6. FULL STORY »

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