Agvocacy 2.0 encourages farmers to get techie

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The Agvocacy 2.0 conference in August will provide farmers and ranchers with the opportunity to polish their social-media skills.

Agvocacy 2.0 is hosted by the AgChat Foundation, an organization that aims to empower farmers and ranchers to “agvocate” by connecting consumers with accurate information about farming and food production using social media.

The two-day event Aug. 23-24 in Kansas City, Mo., will discuss how to share agriculture’s message through:

• Twitter community-building.
• Facebook profiles, pages and groups.
• High-impact video.
• Blog basics and beyond.
• Real-world case studies.

Applications will be available online in May at

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