In late March, the California Milk Advisory Board (CMAB), representing California’s dairy families, announced the award of more than $1.4 million in cash, books and school supply prizes to elementary schools in Southern California as part of the Real Seal Appeal! sweepstakes drawing.
Elementary schools in 10 Southern California counties – from San Luis Obispo to San Diego – participated in the sweepstakes, which reached nearly 42,000 teachers in 99 districts with information about healthy eating for students and families and how they could collect Real California Milk seals from milk and dairy products to win.
Los Angeles Unified School District, the largest district in the area, snipped its way to over $527,000 in prizes, followed by Wilsona School District and Mountain View Elementary School District as the districts winning the most prize money.
“The Real Seal Appeal! sweepstakes was a true community-giving opportunity with families, teachers and dairy farmers all working together,” says Stan Andre, CEO of the CMAB.
Each Real California Milk seal submitted counted as one sweepstakes entry, so the more seals collected the more opportunities schools had to win.