A Wisconsin dairy was featured in a television segment prior to the Super Bowl on Feb. 6.

It was an exciting time for members of Pagel’s Ponderosa Dairy in Kewaunee, Wis., to see themselves on an ESPN pre-game show. Earlier, owner John Pagel had shown a filming crew his operation, which includes a rotary milking parlor.

ESPN featured different segments on Wisconsin’s $26 billion cheese industry on its pre-game show. It also looked at how foam cheeseheads are made and visited a cheese shop.