Dean Foods launches TruMoo®

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Dean Foods has announced the nationwide retail launch of TruMoo chocolate milk.

TruMoo contains just 40 more calories than plain white milk per serving and is made without high fructose corn syrup. With 15 to 20 percent less sugar and no high fructose corn syrup, TruMoo represents a win-win solution in the debate over serving flavored milk in schools.

The fat-free TruMoo milk served in schools contains only 130 calories per serving and 10 grams of added sugar, compared to previous chocolate milk formulas made with high fructose corn syrup and up to 180 calories and 16 grams of added sugar.

In August, Fairfax County Public Schools outside Washington, D.C., gained national attention by reversing a chocolate milk ban to partner with the Dean Foods local Shenandoah’s Pride brand to bring chocolate milk back into the cafeteria. The Shenandoah’s Pride milk served as a TruMoo pilot and was converted to the TruMoo branding in August.

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