When it comes to food trends and fads, Greek yogurt is a rising star across the country. Popular brands, such as Chobani and Fage, are capitalizing on consumers’ growing preferences towards thicker and more substantial yogurts. The difference in taste and texture is setting this dairy product apart from more familiar yogurts. “The thick and creamy texture is refreshing from the watery yogurt I grew up eating,” said John Ricketts, a college professor in Nashville, Tenn. “It is more filling and I feel satisfied after eating a carton of it. I don’t feel like I’m on a diet and starving myself.”

Last August, National Public Radio reported that sales of Greek yogurt in the U.S. were expected to reach $1.5 billion in 2011, an increase of 2,500 percent from five years earlier.

Against this backdrop, it seemed appropriate that the one Super Bowl commercial for a dairy product was Dannon Oikos Greek Yogurt.