Greek yogurt continues to gain market share

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Greek-style yogurt is gaining favor among consumers. Sales have grown 100 percent each of the past three years, with Greek yogurt now representing 19 percent of all yogurt sales in the United States, according to Business Insider.

Consumers are attracted to Greek yogurt for the rich, thick texture and the extra protein it provides. It has twice as much protein as regular yogurt due to the process used to make it.

All yogurts are made by heating milk and cooling slightly and then adding active cultures and allowing the mixture to ferment until set. With Greek-style yogurt, the mixture is strained to remove the whey, which results in a concentrated, thick and creamy mixture that will stand up on a spoon.

Even though the average price of Greek yogurt is 121 percent higher than regular yogurt, it has attracted the attention of consumers. Local dairy producers and processors may want to capitalize on this trend by creating locally made Greek-style yogurt.

A locally produced Greek yogurt could have the added benefit of also appealing to the consumer desire for local foods.

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ny  |  July, 10, 2013 at 09:48 AM

I do believe you meant to say the Greek yogurt is 21% higher rather than 121% higher!

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