Carmelo Anthony, forward for the New York Knicks is no stranger to working hard to prepare for winning the game. Now, Anthony will be spreading the word about his beverage of choice as he refuels his body after an intense workout.

The beverage he turns to isn’t a sports drink or water. Instead, it’s chocolate milk.

Anthony will promote the drink in a new “Got Chocolate Milk?” advertising campaign by the Milk Processor Education Program. He will sport a chocolate milk mustache and discuss chocolate milk’s role in his postexercise routine, which he calls his “after.”

“’Cause you’re not only refueling from the game you just played,” he says in the commercial, “you’re preparing for the next event.”