New study underscores need to communicate with consumers

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5.0.2 Agricultural illiteracy is an issue that has plagued the dairy industry for years. Too often, consumers are uninformed of the facts and form generalized perceptions that are often incorrect.

Researchers from the University of Wollongong in Australia believe nutrition education may be the solution to changing consumer attitudes and reversing mistaken beliefs.

A team of researcher questioned two groups of people with no prior education on dairy products. The report, published in the November issue of the BMC Public Health journal, stated that most people do not associate dairy with health benefits other than bone health.

The current study at the University of Wollongong helps prove “that nutrition education may improve attitudes toward dairy products and may thus be an important target for public health campaigns seeking to increase intake of this food group,” according to the BMC Public Health paper.

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