The busy dairy dollar

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Consider the economic impact that dairy farmers create with their products.

In Wisconsin, that impact is huge. The Wisconsin Milk Marketing Board has released a video that tells the story of a dollar bill as it moves through the economy.

“The ‘Dairy Dollar’ video helps illustrate how something as simple as buying a piece of cheese or a gallon of milk impacts not only the dairy industry, but local Wisconsin businesses and communities,” says Patrick Geoghegan, senior vice president of corporate communications for the Wisconsin Milk Marketing Board.

Among the points:

• The Wisconsin cheese industry employs more than 146,000 people.

• Wisconsin’s dairy industry contributes $26.5 billion a year to the states’ economy.

• This generates tax revenue that helps pay for schools, parks and public safety.

According to the Pennsylvania Dairy Task Force Economic Development Committee, when a dairy farm spends money locally, it creates a multiplier effect more than two times the original dollar. In other words, for every $1 a dairy farm spends, roughly $2.50 in wages and related business transactions is contributed to the local economy.



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