I can’t say all of agriculture is blameless when it comes to these marketing techniques, but I do tend to see these types of tactics employed by smaller niche farming operations. I hate to break it to you folks, but we’re all in this together.
Why can’t we just market our products on their positive attributes, and not at the expense of one another? You may say its capitalism, you can market your product as you see fit. Perhaps it’s a utopian idea for everyone in agriculture to be on the same page or working together.
Let me be clear, I don’t have any issue with grass-fed, organic, or any other form of alternative agriculture. I truly believe there is a place for every form of agriculture – big, medium, small, organic, or conventional/modern. I love the diversity these niche markets have brought to the table. What I do have an issue with is when farmers, of any size and type, use fear-mongering to push their products.
Spreading misinformation and backbiting within the agriculture industry, while it may seem harmless at the time, only erodes consumer confidence in the entire food system. In the end it hurts us all.
And, if you’re a consumer how do you know who to trust?