Connect with consumers

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

Consumers are hungry for information about where their food comes from, since most consumers are three or four generations removed from the farm. Through the use of social media, consumers can now connect directly to the farmers who produce it. Using social media may seem intimidating, but it’s really quite easy. Katie Pinke, strategic lead with AdFarm, shares these thought-starters to help you share your farm’s story with consumers.

•    The best thing about being (my role in ag) is…

•    (My role in ag) affects/connects/is important to consumers because…

•    (My role in ag) is unique because…

“Sometimes it’s hard for those of us in production agriculture to think of ourselves as unique, but with less than 2 percent of the population involved in production agriculture, you’re unique,” says Pinke.

Pinke also notes that blog content should vary like the content of a magazine.

•    Mix trends, issues, studies and humanizing.

•    Mix feature length and short.

•    Mix timely with timeless.

•    Mix text with video.

•    Mix personal with professional.

Comments (0) Leave a comment 

e-Mail (required)


characters left

Discbine® 313 Disc Mower-conditioner

New Holland has taken the Discbine® disc mower-conditioner to a new level of durability and function with two new center-pivot ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Leads to Insight