The flipbook provides a quick reference guide of consumer-tested messages on various industry topics and issues that are important to consumers. Its goal is for producers and other industry spokespersons to speak with a common voice when communicating with consumers.

The revisions include updated key messages on animal care, environmental stewardship and food safety. A health and wellness section with messages on general dairy nutrition, childhood nutrition and low-fat dairy foods has been added. The flipbook also features blank notes pages where producers can record information and examples specific to their farms to assist them in telling their story.

The flipbooks are distributed at trainings conducted by Dairy Management Inc. and state and regional checkoff staff. Producers also can contact their local checkoff office (Insert  for a copy.”

Source: Dairy Management Inc.