A good relationship with yourkey suppliers can be a major component in your business success, suggests Mike Boehlje, Purdue University ag economist. For example, becoming a preferred customer opens the door to better deals on goods and services. And delivering what your customer (for example, your dairy co-op or processor) wants goes a long way toward maintaining and even building new markets for your Become a preferred customer and supplierdairy’s output.

“Ask, ‘What can we do for you?’” he suggests. “Don’t treat your buyers and sellers as villains.”