Strategic business planning can be an important part of long-range success.

A business plan serves as a necessary and cost-effective way to improve stability during volatile times, which can be frequent in the agricultural industry.

“A lot of businesses are in a transition point right now,” says Nicholas Buttars, PeopleFirst™ business solutions manager. “They really haven’t considered a plan that looks three to five years out. They are focused on an annual operational plan versus long-term growth.”

Strategic Planning Services from PeopleFirst is available to help agribusiness owners, managers and veterinary clinics outline goals and achieve them.

People who enter this program are taking steps to become more profitable and more productive, Buttars said.

“The biggest thing business owners are going to gain from this is what strategic direction they want and what business objectives are important to them,” Buttars said. “They will gain alignment within their organization so that everyone has the same understanding of where they are going and what they are doing in the future.”

To learn more about PeopleFirst Strategic Planning Services, contact your Zoetis representative or visit