Consumers are paying attention to what’s happening in the world of social media, says Josh Lynse, digital strategist with AdFarm. If you don’t believe it, in 2008 information from Google shows that consumers searched more for information about Proposition 2 than they did the Los Angeles Lakers.

Lynse offers the following tips on things to avoid when using social media:

•    Jargon.

•    Acronyms.

•    Speculation.

•    Guarantees.

•    Blame.

•    Straying from your area of expertise.

•    Negative messages.

Negative messages just don’t work. And, if someone else has a negative blog post, respond with a positive blog post or video. Play in the medium their playing in with positive messages, he says.