Planning Commissioners in Ottawa County, Mich., wanted to make sure new rural residents knew what to expect if they moved out to the country.
So, they hired a design ﬁrm to create a nifty brochure as a pre-emptive strike against nuisance complaints. Then, they sent the pamphlet with its scratch-and-sniff section featuring a genuine manure odor to banks, mortgage lenders, real-estate agents, title companies, as well as the county cooperative extension and Farm Bureau ofﬁces.
The response has been overwhelmingly positive, and this unique approach to a common problem has led to a national media deluge. This just shows that there are no boundaries to the aroma of a good idea.