Value-added agriculture has a bright future, according to Richard Cates, director of the WisconsinSchool for Beginning Dairy and Livestock Farmers.

Consumers want choices based on their perceptions, and that presents an opportunity to capture a larger share of consumer spending. Here are some of the emerging markets you might want to consider:

  • Local.
  • Specialty cheese.
  • On-farm processing.
  • Grass-fed production.
  • New generation cooperatives.
  • Organic.