The more simple and straight-forward the message, the better.

Dan and Wendy Flood of Oakfield, Wis., use that principle for their employee newsletter, “The Cowwespondent.” Produced on their farm computer, the one-page newsletter highlights a topic the couple wants their employees to understand better and fills them in on policy or procedure changes and updates. “It gives them the ‘why’ of things we want them to do,” explains Dan Flood.