Like most new dairies, the owners of Plymell Dairy, Garden City, Kan., started buying bred heifers before the dairy was complete. That meant the heifers needed to be housed at neighboring dairies. So, to make identification easy, they invested in personalized ear tags. Today, all animals still receive tags with the dairy’s name prominently displayed. “It started as an easy way to keep track of our animals,” says Boyd Sigafoose, dairy manager. “Today, with animal ID concerns, it is really a source of pride that we take this extra step.”