A study recently released by the Izaak Walton League says that American retailers need to bring more pressure on agricultural interests to change on-farm environmental stewardship practices. If McDonald’s has the power to set production standards for their beef and poultry suppliers, they have the power to set environmental performance standards, and their fast food competitors will need to follow suit, says Rachel Hopper with the Izaak Walton League.

The report, “Going to Market: The Cost of Industrialized Agriculture,” calls for stronger regulatory standards, consistent enforcement of existing rules, financial incentives and other measures to stem pollution from animal agriculture.

You can see the complete report at: www.iwla.org/reports/market.html