“We need to do more communication with the public,” says TempleGrandin, animal-care expert at ColoradoStateUniversity. “We need to show them what we really do — how we produce food and how we care for our animals.”

But to accomplish this, the food-animal production industry must first clean up the “bad stuff,” she says. Producers need to run their livestock operations as though they were on a live feed to a 24-hour news show.