Strong community involvement is a good way to present a positive image of your dairy to the general public.

If you employ Hispanic employees, assisting this ethnic group in your community might be a good place to direct your community-involvement efforts.

That’s just what Pagel’s Ponderosa Dairy in Kewaunee, Wis., has done. The dairy co-sponsors the cost of translators for Spanish-speaking students in its school district, says John Pagel, owner of the 1,400-cow dairy.