Consumer research shows many challenges ahead

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Research study highlights from the “Consumer Trust in the Food System” 2009 research show that the contemporary food system is not perceived as being consistent with the understanding or values of consumers or with the positive attributes historically assigned to farmers. Voices questioning current food systems practices are increasing in number and volume. The findings were shared at the recent 4th Annual 2009 Food System Summit.

Key results of the survey include:

  • Consumers hold farmers/producers, themselves and food companies/processors primarily responsible for food safety.
  • Consumers place a high amount of trust in farmers and food companies for food safety.
  • Consumers hold farmers primarily responsible for humane treatment of farm animals.
  • Consumers lack confidence and trust in any food system segment for ensuring the humane treatment of farm animals.
  • Consumers hold farmers primarily responsible for sustainability.
  • Consumers lack confidence and trust in any food system segment for ensuring sustainability.

For more information, go to: www.dairyherd.com/industry.

 



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