Nearly six in 10 Americans younger than 30 say they get their news from online sources, says Jolene Griffin, manager of industry communications for Dairy Management Inc. Accompanying this trend is the exponential growth of social media — blogs, Twitter, YouTube and so much more. While this new way of communicating may seem intimidating, keep in mind you don't have to embrace it all at once. DMI offers the following tips when it comes to social media: Using social media takes as much, or as little, time as you are willing to give. You don't have to use every tool every day. Instead, find which one is most comfortable to you and explore it.
Successful communications are conversational in tone and personality-driven. Don't focus too much on data, but rather on personal stories.
Use frequent updates to share information. Make sure these updates are informative, consistent, timely and relevant.
Do your homework so that you are well-informed before engaging others or responding to postings. Also be respectful, but maintain your passion for your topics.
Calves and weather challenges
Lance Fox, veterinarian and technical service manager with Alpharma Animal Health, reminded calf raisers at World Dairy Expo this week that with the impending cold weather, calves may need more energy in their ration. Fox says that 25 to 30 percent of energy fed goes to the immune function of the calf. And, in cold weather calves need more energy for maintenance and to fight off diseases. A 1-week-old calf can burn off fat reserves within 18 hours.
Dairy animal welfare in good hands
The National Milk Producers Association (NMPF), with support from Dairy Management Inc., formally launched the "National Dairy FARM Program: Farmers Assuring Responsible Management" at a news conference Thursday at World Dairy Expo in Madison, Wis. "Dairy farmers are passionate about the care they provide to their animals," says Jamie Jonker, NMPF vice president of scientific and regulatory affairs. "The National Dairy FARM Program takes that producer passion and quantifies it to tell the story of dairy animal care to our customers and consumers." This program was created with input from all sectors of the dairy industry, including producers, veterinarians and other animal care experts. It includes current best practices, innovations and advances in technology. Read more.
Maximize growth potential in calves
To achieve the maximum growth potential, calves need to be fed adequate levels of high quality colostrum as soon as possible after birth. Robert Corbett, a nutritionist and veterinarian with Dairy Health Consultation, told audience members at World Dairy Expo this week that producers should consider feeing calves a high protein milk replacer (28 percent protein) at an increased level of solids (18 percent), 3.5 quarts twice per day. Calves fed at this higher plane of nutrition, have a healthier immune system, decreased morbidity and mortality rates. Studies have also shown that calves will also have increased milk production in the first lactation.
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