Do ice cream flavors decode personality traits?

 Resize text         Printer-friendly version of this article Printer-friendly version of this article

click image to zoomIce cream Like Rocky Road ice cream? If so, you may be a good listener.  

A new study from Baskin-Robbins shows that ice cream flavor may be the key into a person’s character.  The findings uncovered interesting insights into ice cream’s flavorology.

"We uncovered quite a few surprising findings when investigating what a person’s favorite ice cream flavor says about their personality," said Alan Hirsch, a nationally-recognized smell-and-taste expert, who partnered with Baskin-Robbins for the study. "For instance, we found that people who prefer Rainbow Sherbet are more pessimistic than you would think, in spite of the flavor’s bright taste profile, and that those who prefer Rocky Road are actually very good listeners.”

Some of the flavor and personality trait combinations include:

  • Vanilla: Impulsive, easily suggestible and an idealist.
  • Chocolate: Dramatic, lively, charming, flirtatious, seductive and gullible.
  • Mint Chocolate Chip: Argumentative, frugal and cautious.

Click here to see what your favorite ice cream flavors uncover about your personality. took the study a step further, including a romantic compatibility for each flavor.  

When it comes to taste preference, however, Americans seem to prefer classic flavors. The International Dairy Foods Association announced this week that vanilla reigns as America's favorite ice cream flavor, with chocolate and butter pecan not far behind.

Comments (0) Leave a comment 

e-Mail (required)


characters left

644K Hybrid Wheel Loader

The 229 hp 644K Hybrid Wheel Loader from John Deere utilizes two sources of energy: diesel and electric. The machine’s ... Read More

View all Products in this segment

View All Buyers Guides

Feedback Form
Leads to Insight