Chobani may know a thing or two about Greek yogurt as the nation’s top producer, but when it comes to Super Bowl advertisements, the company is still a greenhorn.
Compared to Dannon Oikos and their small “Full House” reunion, Chobani’s yogurt-loving bear didn’t resonate with audiences. Even featuring a Bob Dylan song failed to win over votes for top commercial of the evening.
In USA Today’s “Ad Meter,” neither commercial did especially well, with both ending in the middle of the pack. However, Dannon did fare slightly better, scoring 6.15 to Chobani’s 5.68. Read more from the “Ad Meter” here.