The Animal Agriculture Alliance debuted a new logo this week to kick-off its 25th anniversary celebration. Founded in 1987 as the Animal Industry Foundation, the Alliance has a long history of service on behalf of animal agriculture.
The organization is led by President and CEO Kay Johnson Smith.
Alliance Chairman Dr. Chris Ashworth of Elanco Animal Health, Animal Agriculture Alliance stands behind the organization’s benefits to its diverse membership of agricultural associations and companies, retailers, suppliers, processors, veterinarians, scientists and individual farmers and ranchers.
“The value of the Animal Agriculture Alliance is unparalleled," Dr. Ashworth said in a news release. "The Alliance is the united voice for animal agriculture, representing us all."
The updated logo highlights the organization’s ongoing mission to
- connect stakeholders across the food chain,
- educate consumers and media outlets, and
- protect consumer choice, food security and farmers’ and ranchers’ way of life.
The Alliance also announced several new developments this year, including a quarterly newsletter, stronger media and social media outreach efforts, and expanded educational initiatives including the Adopt-Teacher Program and the College Aggies Online scholarship competition.
The 25th anniversary will also be commemorated at its 11th Annual Stakeholders Summit to be held May 2-3 in Arlington, Va.
Source: Animal Agriculture Alliance