The popular Fuel Up to Play 60 program is sticking around for another five years after the National Dairy Council and National Football League renewed their partnership of the nation’s largest in-school wellness program.
The announcement was made Monday in celebration of the program’s fifth anniversary.
“America's dairy farmers have always had a long-standing commitment to the health and wellness of America's children," Jerry Messer, dairy farmer and chairman of the National Dairy Council, said in a statement. "Students spend 2,000 hours per year in school, and we are proud to help empower them to improve that experience. Fuel Up to Play 60 is a powerful legacy to leave to future generations."
According to a press release, more than 73,000 schools – representing a majority of the nation’s schools -- participate in Fuel Up to Play 60. The program has helped 14 million students make better food choices and become more physically active during the day.
“We are pleased to renew our commitment to Fuel Up to Play 60, an important component of our overall NFL Play 60 program," NFL Commissioner Roger Goodell said in a statement. "The NFL and its 32 teams are proud to continue working with the state and regional dairy councils to inspire kids to lead healthy lives. We are committed to creating change in the physical activity environment in schools."
Under the program, 1.5 million students are now eating a school breakfast that includes milk, cheese and yogurt, Dairy Management Inc., which manages the national dairy checkoff program, explains in a statement here. Eighty-five percent of these students take fluid milk with their meal.
A recent study from March showed kids who eat school breakfasts miss fewer days of school, do better in math and are more likely to graduate high school. See, “School breakfasts earn A+ for academic success.”
The benefits of the program go well beyond nutrition, though.
George Martin, former defensive end for the New York Giants and now executive director of the NFL Alumni Association, calls it “a win-win relationship.”
It also helps NFL Players make a positive impact on their communities while inspiring the next generation of athletes. Click here for more.