Building from :40 Seconds on the Ice to 140.6 Miles in the Lava Fields
An eight-time medalist and the most decorated American winter athlete of all time, Ohno made his debut in endurance sports with a 3:25 finish at the 2011 New York City Marathon, which is only one-third of the disciplines he will face at the IRONMAN World Championship in October.
After commentating from Sochi during the 2014 Games, Ohno missed the intensity of competition and sought a new challenge. While speedskating and endurance sports both require mental focus, which Ohno is known for, his success will depend on him mastering and combining three sports: swimming, biking and running. Ohno will show how he is built with determination and focus as he assess new goals for competition; going from finishing first place after :40 seconds of quick intensity and agility to sustaining steady speed and endurance for 140.6 miles among a field of top athletes in the sport.
“We couldn’t be more proud to have Apolo as the face of this program,” said Miranda Abney, Marketing Director of the Milk Processor Education Program, the group behind the BUILT WITH CHOCOLATE MILK campaign. “He’s already proven he’s one of the world’s greatest athletes, but we look forward to showing people what an incredible role model he is as he digs deep and pushes himself to his limit to accomplish this extraordinary goal. Mission Apolo: BUILT WITH CHOCOLATE MILK is a journey that will inspire athletes and fitness enthusiasts regardless of ability and sport, compelling them to finish strong no matter what goals they seek. We are excited to see what Apolo accomplishes over the next seven months and ultimately how hard he races to the finish line in Kona.”
“This program introduces the sport of triathlon to an even larger audience and inspires people to show them that ANYTHING IS POSSIBLE™,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are excited to see what Apolo is capable of doing. His athletic background, commitment to competition and eagerness to immerse himself in triathlon makes him a great ambassador for our sport. We look forward to welcoming Apolo into the IRONMAN family this October.”
Joining Ohno on this journey is Women’s Health Fitness Director, Jen Ator, CSCS. An endurance sports novice, Ator will be training with Ohno and chronicling her first-time experience in partnership with the magazine.
“I am inspired by Apolo’s legacy and honored to be joining him on Team CHOCOLATE MILK,” said Ator. “To cross the most prestigious finish line in endurance sports that so many athletes I admire and respect have crossed before is truly a once in a lifetime opportunity.”