BASF launches Kixor Road to DAYTONA® sweepstakes

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RESEARCH TRIANGLE PARK, NC – Professionally, growers and race car drivers might not have that much in common. But there is one thing they both want: fast, winning results.

That’s why BASF Crop Protection today announced the launch of the Kixor® herbicide technology Road to DAYTONA® sweepstakes, which celebrates the fast, complete burndown and residual control growers get with Kixor. BASF will award the sweepstakes winner a trip to the 54th annual DAYTONA 500®. BASF will also be awarding $100 gift cards to 10 additional sweepstakes entrants.

“BASF is dedicated to providing the solutions, technical support and tools that help growers implement a weed management program based on herbicide best practices,” said Bryan Perry, Kixor Marketing Manager with BASF. “By providing burndown that is three to five times faster than 2,4-D or glyphosate, plus strong residual staying power, Kixor herbicide technology helps growers win the race against weeds in their fields — the way high-powered engines win races for drivers.”

The prestigious DAYTONA 500® is considered “The Great American Race,” featuring 43 of the world’s top drivers. The winner of the sweepstakes will receive four tickets to the Feb. 26 race, as well as an expenses-paid three-day, two-night trip to Daytona Beach, Florida.

The sweepstakes is open to all growers 18 years or older with an operation of 250 acres or more. For the official rules and to enter, participants should go to http://www.road-to-daytona.basf.us and fill out a brief entry form. Entries are due by Dec. 31, 2011.1

For more information on BASF Crop protection products, visit http://agproducts.basf.us, like us on Facebook and follow us on Twitter.

1 State exclusions apply. Please see the official rules for this sweepstakes at: http://www.road-to-daytona.basf.us

About the Crop Protection division

With sales of €4.0 billion in 2010, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com or follow us on twitter: www.twitter.com/basfagro

BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com or in the Social Media Newsroom at newsroom.basf.com.


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