In the wake of Vermont’s new law that will force companies to label products containing ingredients created as genetically modified organisms (GMOs), Ben & Jerry’s ice cream is cutting the controversial abbreviation from its list. If you enjoyed “Coffee Heath Bar Crunch,” you better get used to “Coffee Toffee Bar Crunch,” as the company re-sources 110 new ingredients that are all non-GMO and Fair Trade certified.
The irony of the announcement is in Unilever, Ben & Jerry's parent company, spending $450,000 in effort to defeat the GMO-labeling law. The law does exempt dairy, meat, and restaurants, putting processed foods in the crosshairs of the law's reach.
Unilever bought Ben & Jerry’s in April 2000. Although Ben & Jerry remain faces of the company, they don’t hold leadership positions.
Ben & Jerry’s was one of the first companies to oppose rGBH in 1989, and raised awareness about cloned animals in 2009.
The stance comes as the Grocery Manufacturers Association (GMA) sued the state of Vermont for their GMO food labeling law. With the announcement from GMA, Ben & Jerry's renamed an ice cream to raise money for the fight, Food Fight Fudge Brownie.