Brilliance cannot be found in a soy burger

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click image to zoom “Is it all naturally derived?” asks New York Mets catcher Anthony Recker during a taste-test of a new plant-based burger. Apparently the jock has a reputation for avoiding anything with preservatives and is cutting back on his red meat consumption.

But that doesn’t stop him from chowing down on a meat substitute composed of 26 ingredients compared to a 100 percent all-beef patty. Hear that shrieking in the distance? That would be the Food Babe pulling her hair out because the ingredient list contains words she can’t spell.

Beyond Meat, the creators of this GMO-free soy and pea protein are pushing their product for all the right reasons, hoping to knock meat consumption by every man, woman and child in the United States 25 percent by 2020, dubbing their movement the 25/20 Vision.

“We want all of the good and none of the bad. We want to eat delicious meat but we don’t want any of the bad stuff that goes along with it. Is that too much to ask? Well no, actually. Not since we created real meat from plants. Brilliant, right?” says Beyond Meat’s website. “Now it’s time to make a real difference. We want to reduce the world’s consumption of animal meat by 25 percent by 2020. Massive, we know. But it would do wonders for human health, for the environment, for conservation of natural resources and for animals. It’s worth a fight.”

Brilliant?

The person who came up with the idea to put a fried onion ring on an all beef patty was brilliant, not the creators of the latest soy burger with an anti-meat agenda.

Unless you count them using professional ball players’ approval as the gateway into American hearts for marketing. I keep forgetting how we’re a bunch of puppets controlled by celebrity trends and influences.

But like it or not, Beyond Meat and similar companies are some of our industry’s newest competitors in the consumer market and will be even more so in the future. And while I believe the taste of beef literally sells itself when compared to a soy burger, it’s important to heed with caution when dealing with these types of companies, especially when their market it built on the back of stepping on yours.

In the meantime, I’m going to keep on enjoying my non-organic, 100 percent beef with plenty of butter on my GMOs – while wearing a New York Yankees shirt.



Comments (7) Leave a comment 

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tony newbill    
powell butte , Or  |  July, 01, 2014 at 12:18 PM

This would be a good review for Drovers to do a report and interview with these future competitors of traditional meat products , http://stories.weather.com/new-food

anonymous    
USA  |  July, 01, 2014 at 11:49 PM

Soy protein isolate, pea protein isolate, amaranth, some oil, some seasoning... I don't know what's so hard to pronounce in Beyond Meat ingredients list. Actually it's quite delicious. And anyone who was concerned about the environment, their own health or wanted to lessen the numbers on the kill floor, should be encouraged to try it. My family has tried all versions of this product and no one has been disappointed yet. The taste, texture, mouth feel and flavors "compete" with the animal-based version --- Brilliantly! ;)

michael    
kansas  |  July, 02, 2014 at 08:53 AM

?Anonymous? USA? Could you be anymore of a transparent self-serving shill than this? You are obviously one of 3 things. A salesman/marketer for Beyond Meat, own stock in Beyond Meat or are simply another vegan simpleton who's tastebuds were removed at birth. However good, via the wonders of chemistry, your veggie-burger is, it is still a FAKE and it's sold as a FAKE. If it could stand alone as an attractive food it would not need to reference meat and meat taste at all - would it? The most repulsive and insidious part of the marketing is the repetition and regurgitation of the falsehoods regarding the "environmental impact" of livestock and "health benefits" of less meat. Lies, disinformation and defaming your competition is another clear sign that Beyond Meat is an inferior product. Inferior, sold with deceits.

Jasper    
MT  |  July, 02, 2014 at 12:05 PM

So long as we keep our retail beef prices obscenely high we can expect more, rather than fewer, competing products. Hippies and hucksters can make a lot of bizarre bean curd burgers and they can afford to buy a ton of misleading advertising when they are looking to compete with our beef at $9 per pound for cuts and $5 per lb for ground beef. By inflating our prices we have done ourselves more damage than we can know...until it is too late. Oh well, the big money's great for the time being, ain't it? I think I'll ride around the ranch in my new pickup!

Chris Hitch    
Guymon, OK  |  July, 02, 2014 at 03:10 PM

I don't see how our prices are obscene. The price is a result of decreased supply from prolonged drought and rising demand.

maxine    
SD  |  July, 02, 2014 at 05:56 PM

Obviously, food prices have been kept artificially low for consumers for so long, some of you feel 'entitled' to pay less than ten percent of your income for the widest array of high quality foods in the world. Sorry for you, but sure can't be sorry for the producers of the basic ingredients who are BEGINNING to be paid reasonable wages for our work and investment. Return on investment in farming is something around one and a half to three percent. That sure doesn't seem 'obscene' when the work is so hard. Rewarding in personal satisfaction, yes, but hard, never the less.

Sam    
Ohio  |  July, 07, 2014 at 06:53 AM

Wheres Clara Peller! when we need her?


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