Butter boom reaches new heights

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Butter Milk consumption among Americans may be continuing to steadily decline, but butter consumption is proving to reign as a consumer favorite.

According to the Milwaukee (Wis.) Journal Sentinel, Americans love butter, and that’s good news for the country’s dairy producers.

Americans ate 5.6 pounds of butter per capita in 2012, the highest rate in 40 years.  Americans have increased their butter intake by 24 percent over the last decade alone.

"The last five years, butter has really taken off," said Peter Vitaliano, chief economist for the National Milk Producers Federation. "A strong butter market is very good news for all producers,” he added.

Some of the increase can be attributed to a shift in consumer preference away from

Butter Facts

processed foods with artificial ingredients and trans fats.

"Butter is as natural as you can get," Trevor Wuethrich, a vice president at Grassland Dairy Products Inc. said. "It's cream and salt."

Read, “U.S. butter consumption reaches highest level in 40 years.”

Last year, butter dominated in the dairy aisle with sales surpassing those of margarine, spreads and butter blends.
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Joe Itle    
Martinsburg, Pa.  |  December, 05, 2013 at 06:54 PM

Put the butterfat back in the milk, then flavor and taste will be rewarding rather than disappointing with the low fat, no fat milk products. Why add chocolate, strawberry and blueberry flavors when you can have a natural flavor and texture with the butterfat? Also, need fresh, wholesome dairy product which is not UHT processed. Anyone who drinks white milk already knows why fluid milk consumption has been reduced! No taste, no flavor, no consistency, no freshness, no drink!

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