For more information about the Great American Milk Drive and how you can participate, visit gotmilk.com. Help support this important initiative and get the word out using hashtag #gotmilkdrive.
About the California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state's more than 1,500 dairy families. With headquarters in South San Francisco and Modesto, the CMAB is one of the largest commodity boards in the United States. The CMAB executes advertising, public relations, research and retail and foodservice promotional programs on behalf of California dairy products, including Real California Milk and Real California Cheese. For more information and to connect with the CMAB through social media, visit RealCaliforniaMilk.com, like at Facebook.com/RealCaliforniaMilk, view videos at YouTube.com/RealCaliforniaMilk, follow at Twitter.com/RealCalifMilk and Instagram.com/RealCalifMilk and pin at Pinterest.com/RealCalifMilk
About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. Got milk? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.
About Dairy Council of California
Dairy Council of California serves as the dairy industry's contribution to community health by providing a science-based nutrition education curriculum and resources that help children and families improve their eating habits and make nutrient-rich choices from all the food groups. For nearly a century, Dairy Council of California has partnered with schools, health professionals and community leaders to offer families simple steps for making balanced food choices while communicating the irreplaceable role that milk and milk products play in a balanced diet. Funded by California's dairy farmers and milk processors, Dairy Council of California's nutrition resources reach millions in California and throughout the United States. Find us at HealthyEating.org.