The Canadian government will direct $945,000 to assist the country's dairy industry develop and implement national traceability and assurance programs for dairy production.

Pierre Lemieux, Parliamentary Secretary to Canada’s Minister of Agriculture, and Gord Brown, Member of Parliament for Leeds—Grenville, announced the support under the Assurance Systems stream of AAFC’s AgriMarketing Program.

Dairy Farmers of Canada (DFC) will receive $416,000 to design and implement a national traceability program for dairy cattle, update standards for milk producers to meet traceability requirements, as well as train and assist provincial associations with program implementation at the producer level. DFC is the national policy and promotional organization representing Canada’s 12,529 dairy farms.

In addition, $529,000 will be used to implement the proAction Initiative, a national assurance program for dairy production that demonstrates the dairy industry’s continued commitment to customers to provide high-quality, safe Canadian milk and dairy products that are produced responsibly. This includes on-farm pilot testing of assessment tools and producer training. The six programs under the proAction Initiative include milk quality, food safety, livestock traceability, animal care, biosecurity and environment.

The dairy sector in Canada generated sales of $13 billion in 2011, employing approximately 218,000 people.