A farmer versus bottler showdown is being held north of the border in the Canadian justice system. The case is determining if what the customer wants is right for everyone else, or if the province's milk marketing board is allowed to put dairy farmer interests ahead of consumers.

Dairy Farmers of Ontario are resisting a move by the processors, the Ontario Dairy Council, to allow 3-liter milk jugs on store shelves. The farmers fear that the smaller 3-liter jugs would replace the current standard 4-liter volume, reported the Toronto Star

Processors argue that a pilot program at one convenience store was unfair, allowed by the farmers’ marketing board last December, and that all stores should be able to sell 3-liter jugs if they choose. The quasi-judicial Agriculture, Food and Rural Affairs Appeal Tribunal will now hear the case and make a ruling.

Source: Toronto Star